Websites form the foundation of a business's or personal brand's digital presence in today's world. However, a website should not only have an attractive design but also be optimized to reach the target audience. In this article, we'll explain how to create a website that contains keywords and is SEO-friendly during the site design process.

Keyword Research and Strategy

The first step in creating a website is to conduct keyword research and develop a strategy. Identify the keywords your target audience uses during searches. Keyword research can be done using tools like Google Keyword Planner. After determining the keywords, you can proceed with content creation and site structure planning.

SEO-Friendly URL Structure

The URL structure of your website helps search engines understand and index your content. Design URLs to be short, descriptive, and include keywords. For example, a URL structure like "https://internic.com.tr/en/category/website-design-prices" provides information about the site's content while incorporating relevant keywords.

Responsive and Mobile-Friendly Design

With the increase in traffic from mobile devices, it's essential for your website to be mobile-friendly. Use responsive design to ensure your site's content is displayed correctly on all devices. Google rewards mobile-friendly sites with higher rankings, so prioritize mobile optimization.

Fast Loading Time

The loading speed of your website is critical for user experience and SEO. A fast-loading website prevents users from leaving and can improve your rankings. Compress large image files, avoid unnecessary plugins, and choose a fast hosting service.

SEO-Friendly Titles and Meta Descriptions

Create unique titles and meta descriptions for each page. Titles and meta descriptions should clearly indicate the content to search engines and users. Strategically include keywords in your titles and meta descriptions.

Internal and External Links

Internal links establish connections between different pages on your site, allowing users to access more content. Additionally, external links are important. By adding natural links to high-quality and relevant websites, you can enhance your site's authority and improve search engine rankings.

Image Optimization

Don't forget to optimize your images. Compress each image in an appropriate file format and edit file names and alt texts to include keywords. This helps search engines better understand and index your images.

SSL Certificate

Secure your website with an SSL certificate to ensure users can connect to it securely. Google prioritizes sites with SSL certificates, which can improve your SEO performance.

Tracking and Analysis

Finally, regularly monitor and analyze your site's traffic and performance. Tools like Google Analytics provide insights into page performance, top-performing keywords, and user behavior. Use this data to continually optimize your strategy.

In conclusion, adopting a keyword-containing and SEO-friendly design when creating a website can help improve your rankings and attract more organic traffic. By following the steps above, you can ensure that your website has an SEO-friendly structure. Additionally, as the Internic family, we offer you a turnkey Website Design service. We provide professional web design services tailored to you, regardless of whether you need an e-commerce, corporate, or personal website.